Client: A Fortune 500 Retail Bank with a global presence.
Challenge: Reduce churn and drive spend & engagement for a specific, value-focused loan book.
Revelation: Not all credit card innovations need to fit into the industry-standard rewards framework.
Solution: Create 20 different digital and mobile products, vet the top 8 with qualitative research intercepts, refine and present core ideas to the executive team.
Role: Strategy Director.
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